Jeanne Friot presented her Red Warriors FW23 collection.
A sustainable and genderless collection.
A Toda Moda is a newsletter focused on Latin American designers. Because I'm living in Germany, I also write about European designers less known in Latin America. I use to write in Spanish, but I decided to create a new section in English to share my work and analysis about Latin-American fashion industry with a new audience. I hope you will like it. My posts are translated using AI.
Although this post was published in February 2023, due to the coverage Jeanne Friot is getting for her participation in the opening ceremony of the Paris 2024 Olympic Games, I decided to translate it and share it with my English-speaking readers. Did you know Jeanne Friot's work?
As I mentioned in the previous post, Paris Men's Fashion Week allowed me to meet new designers who are breaking the codes of traditional dress.
One of the designers who made a big impact was Jeanne Friot, who presented her autumn-winter 2023 collection entitled ‘Red Warriors’ FW23, at the Salon Sphère in Paris. This is Friot's second time at Sphère.
This French designer began her fashion studies at the renowned Duperré fashion school, later graduating from the Institut Français de la Mode (IFM) in Paris. After working as a designer for Balenciaga, APC and Kitsuné1, Friot decided to create her own brand in 2020, in the middle of the pandemic.
As I had the chance to talk to her, I asked her why she chose the red colour for this collection. Jeanne Friot said: “My previous collection was about celebration and love as a liberating idea. This time I wanted to talk about violence against women in the world. I wanted to talk about that, about witches, which for me is the first genocide of humanity, about the anti-abortion law in the United States, among other types of violence. But the colour red is also associated with love, with the forbidden and with liberating force. Hence the origin of Red Warriors”.
True to her codes, Jeanne Friot presented a genderless collection in which the use of sustainable materials is a priority. Such as cotton and wool, fabrics from sleeping stocks, upcycling with belts and old leather jackets, and French-made tailoring.
In this collection, there were several garments that caught my attention: a big red coat made with synthetic fur, a dress made with red belts (in her previous collection she had made one with black belts that Madonna wore) and the last dress of the show: a piece made with recycled plastic pieces. Impossible to forget the sound of the dress moving down the catwalk!
One of the things that caught my attention in this collection is the energy that each of the pieces exudes. I had the opportunity to see the collection on display in the morning and in the afternoon I attended the fashion show. Every time one of the models entered the room it was like ‘Wow!
It's true that music helps a lot when it comes to creating an atmosphere in each fashion show, but in this case, I felt that it was the pieces that guided the music and not the other way around.
As you may have noticed, I really liked this collection and from what I saw, Jeanne Friot will continue to give a lot to talk about in the coming seasons.
If you liked this post, I invite you to give it a like in the heart and share it with your friends. By doing so, you will help me to give more visibility to my work.
https://www.francetvinfo.fr/culture/mode/fashion-week/a-la-paris-fashion-week-masculine-jeanne-friot-prone-une-mode-non-genree-et-made-in-france_5201809.html